Agencies know marketing.
We know senior living marketing.
With keen industry insight and campaigns running across nearly every state, we've worked with enough operators to know what keeps investors, leadership teams, and VPs of Sales and Marketing up at night – and how to make it better.
Occupancy pressure. Inconsistent lead flow. Branding and collateral that don’t match who you are now and where you’re going. Markets that don't behave the way the model said they would. We built WingspanRPM to solve these exact issues.
Marketing to Revenue.
Fully Aligned.
It’s What We Do.
We don't hand off leads and call it a day. We connect marketing strategy directly to move-ins, because that's the number that actually matters.
Paid Media & Lead Generation
Full-funnel paid search, programmatic display, geofencing, and retargeting – built to drive high-intent leads at a fraction of aggregator costs.
Branding & Creative
Collateral, positioning, and visual identity that actually reflects who you are now and where you're going.
Websites, SEO, & AEO
Built for discoverability in search engines, AI-generated answers, and large language models – ensuring you make an impression where it counts.
Reputation & Sales Intelligence
Mystery shopping, review management, and competitive analysis that give your sales team an edge before the first call.
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Marketing to Revenue.
Fully Aligned.
It’s What We Do.
We don't hand off leads and call it a day. We connect marketing strategy directly to move-ins, because that's the number that actually matters.
Paid Media & Lead Generation
Full-funnel paid search, programmatic display, geofencing, and retargeting – built to drive high-intent leads at a fraction of aggregator costs.
Branding & Creative
Collateral, positioning, and visual identity that actually reflects who you are now and where you're going.
Websites, SEO, & AEO
Built for discoverability in search engines, AI-generated answers, and large language models – ensuring you make an impression where it counts.
Reputation & Sales Intelligence
Mystery shopping, review management, and competitive analysis that give your sales team an edge before the first call.
Built for Operators Like You
How Can We Help?
Receive a personalized audit with anticipated ROI.
Rethinking Referral Agencies: Senior Living’s Digital Shift
How moving to digital media delivered stronger leads, lower costs, and higher ROI.
The Challenge:
A senior living client wanted to reduce dependence on referral agencies and aggregators in order to prove that digital media could deliver higher quality leads more efficiently.
The Approach:
With our help, the client implemented a balanced digital media strategy that strengthened performance across the funnel.
The Results:
- Campaigns drove 8,766 conversions from 21 million impressions at $118 each.
- Across nine investor groups, cost per qualified lead averaged $244 and cost per move-in averaged $2,500, or $380 and $3,500 all in, a fraction of aggregator costs.
- Some groups saw move-ins as low as $1,200 and conversion rates up to 15%, with the client itself converting at 11% compared to a 3% industry benchmark.
This digital pivot delivered big. The shift delivered strong ROI and saved thousands of dollars, proving digital lead generation is smarter, faster, and more profitable.
This is one story. We have more.
Every operator we work with comes in with a different challenge. If you want to see what results look like for your situation, let's talk.